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Read about Our Insights into Specialty Pharma Industry Trends

We write about current industry trends in specialty pharmacy, patient journey, new molecules, analytics, and more.

Patient Analytics Whitepaper

Enhancing the Patient Journey with Integrated and Linked Data Sets

Author: Faith DeFreitas – ProMetrics, LLC

Data is at the core of the new commercial pharmaceutical product launch model, and is becoming the underpinning of most manufacturers' strategies. By linking data sets at a patient level, commercial leaders in pharma have been able to gain actionable and achievable insights regarding patients, products and services that are key to succeeding in this highly competitive market. With the right information, manufacturers have the ability to reach key stakeholders with targeted messages or actions to exceed launch expectations and improve product sales performance.

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