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Patient Analytics Whitepaper
Enhancing the Patient Journey with Integrated and Linked Data Sets
Author: Faith DeFreitas – ProMetrics, LLC
Data is at the core of the new commercial pharmaceutical product launch model, and is becoming the underpinning of most manufacturers' strategies. By linking data sets at a patient level, commercial leaders in pharma have been able to gain actionable and achievable insights regarding patients, products and services that are key to succeeding in this highly competitive market. With the right information, manufacturers have the ability to reach key stakeholders with targeted messages or actions to exceed launch expectations and improve product sales performance.
Manufacturers currently get rear view mirror data that shows events that impacted the patient journey to get on medication. They are lacking actionable insights that address brand success. Often, the reason for the lag [...]
SymphonyAI Teams Up with Microsoft to Co-sell its New Enterprise AI Solutions for the Retail, CPG, Healthcare, Industrial, and IT Sectors June 05, 2018 SymphonyAI is a leader in AI-centric solutions for transforming the business [...]
July 24-25 World Congress Specialty Network Design & Channel Optimization Summit Philadelphia http://www.worldcongress.com/events/PB18009/ Yash Shah, Senior Director Strategy will be speaking on Distribution Models and Network Design