Enhancing the Patient Journey with Integrated and Linked Data Sets
Author: Faith DeFreitas – ProMetrics, LLC
Data is at the core of the new commercial pharmaceutical product launch model, and is becoming the underpinning of most manufacturers' strategies. By linking data sets at a patient level, commercial leaders in pharma have been able to gain actionable and achievable insights regarding patients, products and services that are key to succeeding in this highly competitive market. With the right information, manufacturers have the ability to reach key stakeholders with targeted messages or actions to exceed launch expectations and improve product sales performance.