Funnel Patient Services Efforts to Drive Patient Pull-Through

Traditional pharma programs have focused on creating disease and brand awareness, as well as HCP marketing to maximize the number of brand prescriptions, but today, specialty pharmacy brands face greater challenges that require improved solutions.

Actionable Insights to Address Brand Success

Often, the reason for the lag in actionability of the data is the time lag between the event itself and necessary analysis and insight. This gap is a critical barrier on targeted and effective pull-through activities.