By linking data sets at a patient level, commercial leaders in pharma have been able to gain actionable and achievable insights regarding patients, products, and services that are key to succeeding in this highly competitive market.
Traditional pharma programs have focused on creating disease and brand awareness, as well as HCP marketing to maximize the number of brand prescriptions, but today, specialty pharmacy brands face greater challenges that require improved solutions.
Marc Duey explains how ProMetrics is working with Microsoft to harness the power of artificial intelligence to provide predictive analytics for specialty pharmaceutical manufacturers.
Marc Duey explains the core mission of ProMetrics, and what insights we provide into the patient journey for specialty manufacturers.
Marc Duey discusses the challenges that specialty pharmaceutical manufacturers face in distributing their specialty products to patients who need them through distribution channels.