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AI Driven Specialty Channel Insights

Celebrating over two decades of improving patient access to specialty medications.

Our Approach
Our Solutions
Our Approach
Our Solutions

The Challenge

We serve the largest brands in immunology, oncology, CNS, infectious diseases, and pulmonology by providing insights through healthcare data analytics.

With the pharma industry poised to exceed $1.2 trillion in sales by 2022, many drugs will be introduced, with launches that must be managed optimally in order to get product in the hands of patients who need them and in order to counter strong competition from other brands, generics, and biosimilars.

While the level of clinical differentiation plays an important role in a drug’s success, other success factors improve the odds of a perfect launch:

  • Using a data-oriented approach to ensure agile execution and nimble strategy.

  • Developing customer advocacy via a superior patient experience and personalized patient services.

  • Understanding competitive threats and how to react at the patient, physician, provider and payer levels.

OUR APPROACH

ProMetrics delivers expertise in critical launch elements:

  • Data Driven – We typically process 25,000 specialty data feeds per quarter.

  • Results Oriented – High touch curation results in 99% accuracy of delivered data.

  • Domain Expertise – We process more than 1 million specialty patients per quarter.

We invest in data assets, information management, technology, and AI to provide approaches to unsolved problems.

Reach out to our team of experts to learn how we can help you in your next launch.

The Challenge

We serve the largest brands in immunology, oncology, CNS, infectious diseases and pulmonology.

With the pharma industry is poised to exceed $1.2 trillion in sales by 2022, there will be many drug launches that will need to be managed optimally in order to get product in the hands of patients who need them and to counter strong competition from other brands, generics and biosimilars.

While the level of clinical differentiation plays an important role in a drug’s success, other success factors improve the odds of a perfect launch:

  • Using a data-oriented approach to ensure agile execution and nimble strategy.

  • Developing customer advocacy via a superior patient experience and personalized patient services.

  • Understanding competitive threats and how to react at the patient, physician, provider and payer levels.

Our approach

ProMetrics delivers expertise in critical launch elements:

  • Data Driven – We typically process 25,000 specialty data feeds per quarter.

  • Results Oriented – High touch curation results in 99% accuracy of delivered data.

  • Domain Expertise – We process more than 1 million specialty patients per quarter.

We invest in data assets, information management, technology and AI to provide approaches to unsolved problems. Reach out to our team of experts to learn how we can help you in your next launch.

healthcare data analytics

Specialty Data Aggregation & Reporting

Do you truly understand your patient? Biopharma invests millions of dollars to ensure that patients get access to specialty medications – across Specialty Pharmacies, Patient Services, Market Access & Reimbursement, Nurse and Medical Services, CoPay services and Patient Assistance Programs. ProMetrics has deep expertise in integrating patient level data across all these channels.  We deliver actionable insights that help identify obstacles to drug adoption and adherence, and improve brand performance.

healthcare data analytics

Patient Analytics

The list of patient data sources is exploding.  While millions of dollars are spent acquiring these data sets – insights derived from this data is what drive critical decisions.  ProMetrics has sophisticated techniques to link patient records across various data sets including EMR/EHR, Claims, Specialty Pharmacy and Patient Service hubs, and incorporate information related to co-morbidities and even lab markers.  Our customers get a sophisticated and nuanced understanding of their patients’ journey before and after getting on therapy.   They use these insights to guide product strategy as well as to provide personalized patient experiences.

healthcare data analytics

Patient Engagement AI

The healthcare ecosystem is very complex, with Payers, Providers, Physicians, Pharmacy Benefit Managers and Specialty Pharmacies all playing a role in how the patient gets his or her medication.  ProMetrics offers sophisticated AI driven services that can help overcome obstacles, with tools including intelligent Prior Authorization engines, patient Financial Burden prediction, and identification of a Specialty Pharmacy that can provide product quickly and conveniently.
healthcare data analytics

Patient Master Data
Management

Do you have a trusted, accurate and single source of truth for patient demographic data and opt-ins/consents? Can you integrate your brand website, your marketing campaigns and other patient level data to get a seamless view of patient journey?  ProMetrics has deep expertise in integrating, cleansing, de-duping and maintaining a single source of accurate, mastered patient and opt-in/consent information.

Latest Posts

Read about the latest trends in the industry from the ProMetrics team.

Funnel Patient Services Efforts to Drive Patient Pull-Through

Traditional pharma programs have focused on creating disease and brand awareness, as well as HCP marketing to maximize the number of brand prescriptions, but today, specialty pharmacy brands face greater challenges that require improved solutions.

Actionable Insights to Address Brand Success

Often, the reason for the lag in actionability of the data is the time lag between the event itself and necessary analysis and insight. This gap is a critical barrier on targeted and effective pull-through activities.

Read latest posts

AI Driven Specialty Channel Insights

Celebrating 20 years of improving patient access to specialty medications.

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