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Pharmaceutical Market Analysis: Decision Support and Information Management
Table of Contents:
- Acknowledgments
- Forward
- About the Author
- Chapter 1 - Pharmaceutical Industry
- Chapter 2 - Master Data Plan
- Chapter 3 - Decision Makers
- Chapter 4 - Model for Pharmaceutical Decisions
- Chapter 5 - Data Collection
- Chapter 6 - Data Integration
- Chapter 7 - Data Analysis
- Chapter 8 - Reporting of Data
- Chapter 9 - Pharmaceutical Issues and Questions
- Chapter 10 - The Future of Pharmaceutical Market Analysis and Information Management
- Appendices
- Reference Tools
- Bibliography
- Terms
- Index
CD - Contains e-book, with hyperlinks and searchable slides, data tables, case studies
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