Large Pharma B - New hybrid distribution design Objective:
Support launch of a novel oncology product.
Product was co-developed and will be co-marketed.
Companies hoped to use a closed distribution model.
Companies needed:
Hub design, Support, Data Warehousing
Negotiation, File definition, Data Collection
Reporting, including patient-level data aggregates
Launch metrics and SFA System
Expectations:
Provide easy to use tools and intelligence
Relevant at multiple levels; region, state, district, territory, payor or physician / oncology account
Make it fast (speed of feedback)
Make it accurate (3% rule)
Solution:
ProMetrics supported the launch of co-promoted oncology product through the customization of SMART sales force automation / CRM system to manage and report on data emerging from an evolving hybrid distribution system.
CRM Solution/Recommendation:
Web based / .NET Architecture / dual platform for Pocket PC and Tablet laptop
Hierarchically arrayed --> Ease of access, Speed, Portability, Archivability, Flexibility
e Pharmaceutical Services:
Pharmaceutical CRM / SFA Automation Tool
ProMetrics has created an innovative web-enabled CRM / SFA automation tool. The SMART (Sales, Marketing, Analysis, ROI and Tracking) Systems allow for sales automation processes that support management and delivers intelligent information.
Outcome:
Eleven months after product launch, client and co-promote partner rely heavily on the integrated solution provided by ProMetrics.
