Large Pharma B - New hybrid distribution design Objective:
Support launch of a novel oncology product.
Product was co-developed and will be co-marketed.
Companies hoped to use a closed distribution model.
Hub design, Support, Data Warehousing
Negotiation, File definition, Data Collection
Reporting, including patient-level data aggregates
Launch metrics and SFA System
Provide easy to use tools and intelligence
Relevant at multiple levels; region, state, district, territory, payor or physician / oncology account
Make it fast (speed of feedback)
Make it accurate (3% rule)
ProMetrics supported the launch of co-promoted oncology product through the customization of SMART sales force automation / CRM system to manage and report on data emerging from an evolving hybrid distribution system.
Web based / .NET Architecture / dual platform for Pocket PC and Tablet laptop
Hierarchically arrayed --> Ease of access, Speed, Portability, Archivability, Flexibility
e Pharmaceutical Services:
Pharmaceutical CRM / SFA Automation Tool
ProMetrics has created an innovative web-enabled CRM / SFA automation tool. The SMART (Sales, Marketing, Analysis, ROI and Tracking) Systems allow for sales automation processes that support management and delivers intelligent information.
Eleven months after product launch, client and co-promote partner rely heavily on the integrated solution provided by ProMetrics.