Specialty Pharma: Initial product launch Objective:
Support the launch of a Cystic Fibrosis drug, including:
Design of open distribution network to maximize early penetration and uptake
Integrate Call reporting and Sales targeting
Data Warehouse to support stakeholder needs
Sampling and Fulfillment activities
Creation of Executive Information System
Solution:
Established contact with over a dozen distributors and secured data provision agreements.
ProMetrics developed a database structure and outlined an appropriate course of action to address all of the objectives.
Designed a framework and portal to support the various departments (sales, operations, marketing, IT) from pre-launch to product milestones.
Provided training, reports and ongoing project management, trouble-shooting and maintenance.
Outcome:
ProMetrics played a critical role in taking product from pre-launch to its first acquisition at year 3 and through to its second acquisition at year 5; ProMetrics continues to support new owner of product.
